Insights

Google Analytics 4 for Hotels (2023 Guide)

Google Analytics 4 for Hotels

July 1, 2023. This was the day that Google stopped processing data from Google Analytics Universal. If you haven’t done it already or you have skipped a few steps (such as cross-domain tracking with the booking engine), now is the time to utilize the hotelytix’s Google Analytics 4 for Hotels guide and complete the Google … Read more

Google Products Housekeeping (and Why it is Critical)

Google Products Housekeeping

Before you start setting up or optimizing your existing Google Products accounts, it’s critical to perform proper housekeeping so as to future-proof accounts’ ownership and access to the designated persons. As strange as it sounds, one of the most time-consuming things when we undertake to support the growth of a hospitality brand is getting access … Read more